Privacy & Cookie Policy

Privacy Policy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

IMPORTANT: BY SUBMITTING DATA AND/OR USING THIS WEBSITE YOU GIVE YOUR CONSENT THAT ALL PERSONAL DATA THAT YOU SUBMIT MAY BE PROCESSED IN THE MANNER AND FOR THE PURPOSES DESCRIBED IN THE FOLLOWING PRIVACY POLICY.

This Privacy Policy describes current policies and practices with regard to Personal Data collected manually or through this website (“website”). This website is operated by PSR Trading Ltd, and Personal Data collected through it will be controlled by PSR Trading Ltd on behalf of Trident Pets and Aquatics, The Business Centre, Edward Street, Redditch, B97 6HA.

The term “Personal Data” refers to personally identifiable information about you, such as your name, birth date, telephone number, e-mail address or mailing address.

The terms “you” and “yours” when used in this Privacy Policy means any user of this website.

Notification of changes to this Privacy Policy

This website is continually improved by adding new functionality and features and by improving and adding to existing services. Because of these ongoing changes, changes in the law and the changing nature of technology, data practices will change from time to time. If and when data practices change, such changes will (as soon as practicable) be posted on this website to notify you of the changes. You should check this page frequently.

You will understandably have a concern about privacy. Your privacy is respected and your personal information is treated with the highest standards of safety, security and confidentiality. To better protect your privacy, this notice explains online information practices and the choices you can make about the way your information is collected and used on this website. If you have questions regarding this Policy, you may direct them

Collection of Personal Data including e-mail addresses

Information is collected about you in an effort to make products and services on this website more efficient and customized to you. You are free to browse this website without revealing any personal information about yourself. However, once you provide your personal information, you are not anonymous.

The information you provide will be collected and stored. You may use this website to register to receive additional information or services. When you register, you will be asked for contact information like your name, postal address, e-mail address and account number.

The information that you provide is sometimes supplemented with information that is received from third parties. For instance, if inaccurate post codes are received, third party software may be used to fix them.

Use of Personal Data

The purposes for which Personal Data is processed include the following:

To respond to your requests and to fulfil your orders for products and services.

To improve products and services, make your experience more efficient and relevant and provide you with a personalised service.

To administer this website.

To analyse and research website visitors’ demographics, interests, and pages viewed based on the information provided during ordering, from server log files, or surveys.

To contact you from time to time with information of new products and services or events that may be of interest to you.

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